From 5 to 7 February 2024, Grupo Argraf will be present at the fourth edition of Barcelona Wine Week, the event that will bring together more than 850 wineries from 70 Spanish DOs and more than 20,000 professional visitors from all over the world. The event will take place at the Montjuïc exhibition centre in Barcelona.
Grupo Argraf will actively participate in this new edition of the BWW. On the one hand, the Group will have a stand where the representatives of the different wineries will be able to know, see and touch the wide range of possibilities that premium labelling offers to increase the attractiveness of their wines in the market. A question that is not trivial, taking into account that there is an important segment of consumers who recognise that they are influenced by the design and quality of the label before choosing which bottle to take home.
Miquel Capo, Partner and Co-Director of the design studio specialising in branding and packaging Bas-Capo. The studio, founded in 1998, is responsible for the image and brand strategy of major national and international wine brands, and Miquel has been Creative Director of packaging projects for Barbadillo, Codorníu, Cosme Palacios, José Pariente and Pago de Carraovejas, among others.
Carles Anadón Bernat, designer and project manager at the Seriesnemo design studio. 37 years of specialisation in design and graphic arts endorse his career in the wine packaging sector, which includes more than 100 national and international awards.
Cristian Sillero, head of Sales and Marketing at Comercial Arqué and expert in the printing supplies that will reign in the packaging trends of the coming years.
BWW Hub will also feature the interventions of more than 100 experts who will participate in conferences, tastings, round tables and training sessions about the future of the wine sector.
