In the wine sector, the consumer experience does not end with the purchase, but culminates at the table. For whites, rosés and sparkling wines, that experience inevitably involves the ice bucket. However, a spectacular design can be ruined in minutes if the label is not technically prepared for extreme humidity. The technical challenge of label…
Grupo Argraf has once again opened the doors of its Argraf Cataluña headquarters in Rubí to the graphic arts educational community, this time welcoming students from IFP Antoni Algueró, one of Catalonia’s leading graphic arts and design training centres. The visit reinforces the company’s commitment to practical training, young talent and the future of the…
El papel… Qué hubiera sido de la humanidad si el chino eunuco Cai Lun, considerado el inventor del papel, no se hubiera fijado en la corteza de los árboles para ensayar y perfeccionar el material que hasta entonces se utilizaba para escribir documentos. Su invento, un material muy similar al actual al que llamaron “papel…
Many factors come into play when it comes to choosing a wine. The consumer’s knowledge of the winery is, obviously, the most important. But when we stand in front of a shelf, in a wine shop or in a department store, we experience a kind of “crush” that not infrequently makes us choose one bottle…