At Grupo Argraf, we participated in the III AUX Rioja Forum, reaffirming our commitment to innovation in wine labels and the development of the wine auxiliary industry.
What is AUX Rioja and Why Is It Key for the Wine Sector?
AUX Rioja is the Association of the Wine Auxiliary Industry of La Rioja, a network that brings together companies closely working with wineries to improve every stage of the winemaking process. From machinery, capsules, and software to labels, packaging, and sustainable services, this association seeks to strengthen the wine value chain through innovation, collaboration, and technical excellence.
For Grupo Argraf, being part of this community not only strengthens our position as leaders in wine label printing but also connects us to the main trends and challenges in the sector.
Our Experience at the III Wine Auxiliary Industry Forum
On July 3rd and 4th, at the RiojaForum in Logroño, the third edition of the AUX Rioja Forum took place, gathering over 170 industry professionals. The event focused on current challenges in wine: digitalization of sales channels, the rise of non-alcoholic wine, sustainability in production processes, and the role of digital marketing in brand communication.
The forum featured speakers such as Almudena Alberca (Master of Wine), María Sevillano (Director of Bodega WIN), and the founders of Lacrima Terrae, among other experts in sustainability, technology, and wine marketing. The program emphasized the need to anticipate trends and work collaboratively to remain competitive.
For Grupo Argraf, it was a valuable opportunity to share ideas, discover new tools, and continue driving quality and innovation in label design, increasingly valued by wineries as a key element in product differentiation.
Committing to Collaboration to Transform the Sector
Being part of AUX Rioja allows us to advance collaboratively. We connect with other leading companies in the wine industry and work together to develop innovative solutions that meet market demands and the environmental commitments we share as a sector.
The association promotes forums like this, fosters partnerships with research centers and universities, and raises awareness of the value that auxiliary companies bring to the wine world.
At Argraf, We Keep Leaving Our Mark
A label is not just the visible face of a bottle; it’s an experience, a promise of quality, a communication tool. At Grupo Argraf, we have spent more than half a century printing stories on paper, with the same passion and precision as the winemaking process itself.
That’s why events like the AUX Rioja Forum aren’t just dates on the calendar. They are opportunities to grow, share, and continue leading the way from within.