Grupo Argraf is today one of Spain’s leading specialists in wine label printing, combining over 45 years of experience with a constant commitment to technological innovation and premium labeling. This leadership is reflected in its key role as an industrial partner for wineries, wine groups, and design agencies seeking high value-added labels for wine, cava, and spirits.
Grupo Argraf, leader in wine label printing
With more than 45 years of experience, Grupo Argraf has established itself as Spain’s leading company in food and beverage label printing, with a strong specialization in labels for wine, cava, and spirits. This leadership is built on deep technical knowledge of the wine label printing process and the ability to anticipate the needs of wineries and brands.
As summarized by its CEO, Alberto Torroba, “We are operating in an environment that is difficult to predict, especially in the wine market, where we have the highest exposure, due to global changes in consumption habits and a complex microeconomic landscape.” His view underscores the importance of having a solid partner in wine label printing. Despite this context, the group continues to pursue a clear strategy focused on consolidation, reinforcing its leadership, and preparing for upcoming challenges in premium labeling.
Wine label printing: technology, quality, and high added value
Grupo Argraf’s industrial strategy is based on continuous investment in top-tier machinery to guarantee wine label printing at the highest quality standards. In recent years, the company has invested €8 million in new equipment and technology, strengthening its production capacity both at its Oyón (Álava) headquarters—led by Alberto Torroba—and at its Rubí (Barcelona) plant, managed by Miguel Ángel Torroba, Director of Argraf Cataluña and the group’s Strategy and Transformation Director.
In 2025, the group’s key developments include the addition of a new high-production machine in Rubí and the renewal of equipment in Oyón, along with the introduction of artificial vision systems applied to label printing and inspection. This combination ensures precise, consistent, and efficient wine label printing even for large runs and complex finishes, while maintaining the high standards required in premium labeling.
Premium wine labels for leading brands
Year after year, Grupo Argraf remains at the forefront of printing, stamping, and finishing techniques, particularly in premium wine label projects that demand a strong creative component and on-shelf differentiation. The company strives to balance the advantages of technological development with the artisanal essence of the craft—an essential aspect of high value-added wine label printing.
Among its notable projects are top-tier brands such as Segura Viudas and Freixenet Cordón Negro (Grupo Freixenet), Mucho Más (Félix Solís), Real de Asúa and Finca Vegas (Calcco), Malpastor (Familia Torres), Viña Pomal (Estudio Maba), Viña Zorzal Bidai Berri (Moruba), Bobal Brut (Vicente Gandía), Viñas de Anna (Lavernia & Cienfuegos), and Pálpito (Bodegas Franco-Españolas). These examples illustrate how wine label printing becomes a strategic branding tool when design, technical expertise, and industrial capability converge toward results.
A strategic vision for the future of wine labeling
The current wine market, shaped by shifting consumption habits, pressure on raw materials, and business consolidation, demands cautious yet flexible management from wine label printing providers. Alberto Torroba’s perspective on the evolution of packaging and industrial labeling is clear: the priority lies in gaining flexibility and adapting to demand without losing focus on high-value segments.
The company understands that the future of premium labeling will be driven by data management and process automation—wherever the artisanal nature of the craft allows it. This vision, combined with a strengthened structure and a team of 182 highly qualified professionals, positions Grupo Argraf to face the coming years from a place of strength in wine label printing and other beverage categories.
Why wineries choose Grupo Argraf for wine label printing
Wineries and wine groups seeking a long-term partner in wine label printing find in Grupo Argraf a rare combination of experience, technical capability, and attention to detail. More than four decades of accumulated expertise enable the group to analyze design trends, interpret market evolution, and collaborate with brands and creative studios to develop distinctive, customized wine labels.
This approach—centered on quality, innovation, and technical support—has positioned Grupo Argraf as one of Europe’s leading references in premium labeling for wine, cava, and spirits. For marketing professionals, winery owners, and design agencies, this value proposition translates into wine label printing that strengthens brand identity, enhances perceived quality, and ensures competitiveness in an increasingly demanding market.