Advice on labelling
The label is the ‘dressing’ for each product. It is essential for packaged products, because the occasions when the package allows you to see the product are rare. It is the label that provides the information on it, while communicating a brand and company image at the same time. The design of the label, while contributing to brand image, strengthens the buyer’s or consumer’s perception of certain features of the product. This is usually a subconscious process through colour, shapes, lines, etc. and the psychological and cultural connotations involved. “The label fulfils two functions: it gives information on the product and communicates the brand/company image” In the case of a bottle of wine, the importance of the label is much greater, because the two essential functions mentioned above have a much greater weight when it comes to presenting the wine. First, it shows the basic information and the main data about the wine and the winery. It identifies the product with its brand, showing who created it and differentiating it from other bottles to make it unique in the market. Second, the label contributes a design and an image that makes the bottle attractive to the consumer at first sight, helping him/her to prefer it over others. Over time, the label is the factor that best symbolises and represents the image of a winery. In this respect, the label is the meeting point that links a company’s image and the consumer’s memory. “In the world of wine, a good part of the consumer’s choice is based on the bottle’s appearance” Argraf’s success in making labels, especially for wine, is undisputed. In Spain almost all the major wineries, and the immense majority of the rest, currently work with Argraf. Many of the leading Spanish food brands have created their labels in our company. Being a leader in these segments is the result of efficient, high-quality work done on a constant basis over many years. This approach has helped us to gain the solid and lasting trust of our clients. Argraf is the biggest Spanish manufacturer of labels for wine. It is present in almost all the Designations of Origin with over 1,000 million bottles a year bearing its labels. As well as wines, we also produce labels for canned vegetables, fish, spirits, oils, vinegars, chocolates, cheese, water, soft drinks… Overall, more than 2,300 million food and drink packagings per year.
Printing and finishes
The quality Argraf offers in its labels and printing is not only based on the professionalism and ability of its technical personnel but also on its advanced technology and manufacturing capacity.
Argraf has a large facility of over 10,000 square metres where it integrates the different departments that make up the complete manufacturing process of the labels: from the design and pre-printing department, a pioneer in the introduction of digital systems adapted to design and pre-printing, to the printing, stamping and finishing area. “Over 10,000 m2 where the entire label manufacturing process is integrated” The printing unit of Argraf consists of 29 offset and 77 flexographic printing units. With this equipment, we can make all kinds of glueable or self-adhesive labels of high printing quality and the capacity to adapt to the needs of each winery. Argraf is also a leader in different finishes for labels, with the aim of protecting, embellishing and differentiating them. One of the main features is the incorporation of different finishes in its workshops: stamping, acryclic varnish, UV varnish and die cutting. For example, our stamping department has eight high-tech machines, making it the biggest in Spain. We offer finishes in UVI, lamination, machine or acryclic varnishes, etc. “Argraf has 20 offset and 77 flexographic printing units” Argraf works with its clients to find labelling solutions in its facilities, advising on the use of papers, glues and updates to machines to improve the final presentation of the product. “Top-quality glueable or self-adhesive labels” “Integration of the most modern finishes in the workshop” “A stamping department with capacity for UVI finishes, laminations, machine or acryclic varnishes, etc.”
Advice to designers
In Argraf we are proud that 70 per cent of our clients not only ask us to do the printing but also the design of their labels. The proven quality of our team of designers, some of them with over 20 years’ experience, constitutes a creative and technical guarantee that hardly has any competitors in the food product labelling market. They bring a differentiated style and an own identity to each label.
“Advice on finishes and label design in our creative department” Furthermore, our comprehensive databases contain historical data on labels, enabling us to analyse the evolution of designs within a brand or product segment, evaluate the possible combinations of already known elements and study new creative approaches in line with fashion trends and the possibilities offered by new stamping and finishing techniques. More than 1,800 new labels are designed every year in Argraf, helping our customers to conquer their markets, and many others are renewed depending on the marketing needs of companies or legislative requirements in terms of required information. All this is the result of our continuous efforts to be up-to-date in information, trends and research.