Wine Labels with Spot Varnish
The printing of wine labels with spot varnish is an increasingly popular choice for those looking for a premium finish that makes their product stand out. This type of finish is designed to highlight specific elements of the design, such as a logo, image, text, or frame.
Spot varnishing requires the creation of a special printing plate through which a varnish, either gloss or matte, is applied to previously selected areas of the image. This technique requires great precision, as the varnish is applied as an additional ink. It adds depth and a sensory quality to the wine label, while also providing a different tactile experience.
This type of finish can be applied in 2D, without adding extra volume to the design, or in 3D, in which case a slight relief is applied, making the shine of the selected areas much more visible.

Advantages of choosing a spot varnish finish for wine labels
The use of spot varnish in the printing of wine labels offers clear advantages in terms of the final product’s visual impact, as well as the perception consumers will have of the product.
This type of finish adds sophistication to the brand image, making it more eye-catching and memorable, while also helping to position the brand within the premium wine segment. If the label is perceived as a luxurious, high-quality element, consumers are more likely to assume that the wine inside the bottle corresponds to a high-end product. This can be a key factor when launching new products or expanding into new markets.
In addition, varnish increases the label’s resistance to scuffs and even water, making it ideal for labelling beverages that are served chilled and develop condensation on the outside of the bottle.
Labelling advice
At Grupo Argraf, we provide a specialised labelling consultancy service for wine bottles. Aimed at both wineries and design professionals, our approach ensures that every label not only meets the highest standards of design and quality, but also strictly complies with industry regulations. From selecting the right materials to applying the latest printing techniques, our team of experts is here to guide you every step of the way.
Advice for designers
We understand the needs of creative designers because we work closely with them to ensure that the printed result is exactly as they envisioned. That is why we offer specialised consultancy for wine label designers, specifically designed to equip you with the most innovative tools, knowledge, and trends in the field of wine label design. From navigating the complexities of labelling regulations to exploring advanced printing techniques and special finishes, our commitment is to support you throughout every stage of your creative process.
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