Logroño, 4 October 2018Madrid, Barcelona, Valencia, Bordeaux… and a common denominator: Grupo Argraf. The leading company in label printing promotes the first international meeting of designers that took place on 3 and 4 October in Logroño, bringing together more than twenty experts from different Spanish cities and even crossing borders with the presence of French designers.

Thinking about the label requires time and reflection. It is the first image that the client gets of the product. It is the great silent salesperson, born of the talent and creativity of these great designers.

Talent is that infinite fuel that moves the world and that sometimes leads to design labels that are true works of art, and it requires concentration. That is why architects often prefer to work alone. The conference allowed participants to exchange experiences.

Under the slogan Sin límites a tu creatividad (No limits to your creativity), Grupo Argraf has showcased the innumerable printing techniques employed by the company.

Several places were visited. The first stop was in Bodegas Campo Viejo, where one of the event’s hosts and organisers, Alberto Pérez, sales manager, Grupo Argraf, explained how the world of labels has evolved in all its facets. “Twenty years ago, the limitations on labels were tremendous, we were conditioned by the paper, by the size… Fortunately this has been changing” and he added in a nod of thanks to the attendees that “this change has largely come because of you. You were the first to demand it. Today we are here under the ‘No limits to your creativity’ motto because our jobs are complementary. You tell us what you want to do and we help you in the way to do it. We arrive together at the same place but along a different way,” he concluded.

He was not the only one to speak. Miguel García, business development manager, Wine & Spirits, Avery Dennison Iberia, spoke of the countless types of papers that can be used when printing labels, adding that “paper should not only be a medium for the design project, but also a contribution. Texture, resistance throughout the product life and sustainability, are details that multiply the final result.”

One of the magical moments took place in the winery’s majestic barrel hall. With 70,000 barrels, it is considered the largest and most impressive in the world, something that certainly left none of those present indifferent. And if there is something they will remember from their visit, in addition to the architecture, is the surprise appearance of the illusionist, mentalist and magician Jorge Luengo, who made everyone laugh and enjoy themselves.

His educational lecture was full of mind games related to emotions always linked to the “no limits” motto which brought everyone together in this event.

A few playful days that have served to strengthen relations and demonstrate that the first impression does matter and that, after its success, Grupo Argraf is already thinking of repeating the event.

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