Labelling

The label is the “dress” of a product. It is an essential feature for those that are canned or bottled since the product itself is not exposed: the label offers information about the product and at the same time displays the image of the brand. Also, the design of the label, while contributing to the image of the brand, reinforces on the consumer the perception of certain subjective attributes and psychological and cultural connotations implied in them usually in a semi-conscious way through colour, forms, lines, etc,. In the case of the bottle of wine, the label is even more important, since both functions mentioned above are more significant when introducing the product.

First of all, it displays some basic information and the main details regarding said wine and wine cellar. The label identifies the product with its brand, showing its origin while differentiating it from the rest of the bottles and turning it into a unique item in the market. Secondly, the design and image of the label makes the bottle attractive and eye-catching for the customer, who will choose it above the rest. In the end, the label stands for and symbolizes the image of a winery. In this sense, the label is the meeting point between the image of the product and the customer’s reminiscence of it.

The main objectives of a label are: to inform about the product and to display the image of a company / brand
In the world of wine, the costumer’s choice is mostly based on the bottle’s looks.
The image of many wineries is tightly linked to their labels’ image.
Almost every important wine and food brand in Spain has placed its trust in Argraf.

Argraf’s success in the manufacturing of labels, especially for wine brands, is undeniable. In Spain, almost every important wine cellar and most of the others are currently working with Argraf. Many of the labels for the main Spanish food brands have been created by our company. Being a leader in this field is the result of consistent and high quality work carried out for many years on a regular basis. This has granted us the solid and lasting trust of our clients.

Argraf is the biggest Spanish manufacturer of labels for wine, present in almost every guarantee of origin wine. We label more than 1.000 million bottles each year in Spain. Apart from wine bottles, we also label canned vegetables, canned fish, liquors, oil bottles, vinegar bottles, chocolates, cheeses, water bottles, soft drinks…In total we label more than 2.300 million units each year.