Design, the most creative part of the development of a label for a product, is the combination of several factors (colours, lines, drawings, icons, compositions, texts…) that generate a subjective result and a positive perception to the viewer while making it easier for them to perceive the product’s information.
Somehow, the aim of a label is to make the product “sell itself”, something extremely important in a market which displays products in a massive way on the shelves of shopping centres. In this process every stage is important, from pre-printing to printing, stamping and finishing.
We’re proud to say that 70% of our clients want us not only to print their labels but to take part in the whole design process too. The well-known expertise of our creative staff, some with more than 20 years experience, is a guarantee of excellence and quality without equal in the food label market, where each label has got style and an identity of its own.
And as if that weren’t enough, our wide historic database allow us to analyze the evolution of design related to a brand or a range of products, evaluate the possible combinations of known factors and study new ways to approach the project while keeping up with new fashion trends and new stamps and finishings.
More than 1.800 labels are created each year by Argraf to help our customers conquer their own markets and many others get improved according to marketing demands of the companies or the law’s requirements about the informational purposes of labels. All of them are born out of our constant need to be up to date in trends, research and information.